Wednesday, February 17, 2016

Every Neighborhood a Tourist Destination?


I'm reading Overbooked by Elizabeth Becker. She makes the argument that tourism is the largest industry in the world.

France is the number one tourist destination. It's a significant part of their economy, which can't be moved offshore or produced by anyone else. Becker credits them for creating tourist destinations around their country by focusing on preserving and promoting their historic treasures.

France is particularly successful in working with many neighborhoods and towns. They don't just spend resources in a couple of places in big cities.

Seems like we could learn from them. Every neighborhood of Chicago has unique cultural assets. Only some are officially recognized or promoted.



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